we proudly present
our brand character, product-avatar and technology coach
As a likeable character, he complements the logo and increases the prestige of our brand with his high- quality appearance. Yet m2d2 will do something special: He will represent our technologically complex software in an understandable way.
m2d2 is a brand character – an avatar for mquadr.at Internet-software that represents our expertise in the high-tech sector. He is clearly recognisable as a robot with human-like features. This way he is an embodiment of his purpose: the representation of complicated technology in a form that humans can grasp.
Images with m2d2 replace descriptions. A picture, after all, is worth a thousand words.
m2d2 represents software and technology
It is not always easy to explain the functionality of our software products simply and concisely. Pictures and animated sequences with cables, modems, routers, computers and programs do not always convey what we do. This is why we introduced a stand-in for our software. Something that is able to represent complex technology in an understandable way. m2d2 is up to this challenge.
In the near future our product presentations will feature m2d2.
what is a brand character?
A character that embodies the essential features of a brand and its associated products. A brand character offers a way to
communicate in a purely visual mode. A brand character also never ages, never gets embroiled in scandals, and likes to do its job ;-)
Our brand character is a helper, technology coach and product-avatar.
By the way: The oldest and perhaps best-known brand character is the Michelin Man.
m2d2 and his future
Next year m2d2 will present our Internet-software solutions. For now, he has one task: to wish you Merry Christmas and A Happy New Year!